That sounds logical, but once you've actually worn the CEO hat, you'll realize how much time you waste building a company before you have a product. The company

That sounds logical, but once you've actually worn the CEO hat, you'll realize how much time you waste building a company before you have a product. The company related tasks you cited (ie - building the brand, getting the word out) will almost certainly be a waste of time until you have a product equipped with some serious fans.