I am very worried about Apple, they seem to be focusing on the wrong things and damaging their brand goodwill in the process. The general attitude shift towards

I am very worried about Apple, they seem to be focusing on the wrong things and damaging their brand goodwill in the process. The general attitude shift towards Apple and Apple products over the last year in particular has been dramatic and is overwhelmingly negative, while the company appears to be oblivious or unconcerned.