> mountain of proof When Apple almost went bankrupt in 1997, they were one really leaky ship. Everyone knew what they were working on, so when Macworld time ca

> mountain of proof When Apple almost went bankrupt in 1997, they were one really leaky ship. Everyone knew what they were working on, so when Macworld time came around, there were no real surprises. Steve Jobs realized that they were losing millions in publicity by screwing this up, and he stopped the leaks and saved Apple. Obviously he did a lot of other things that had a lot to do with their success, but stopping the leaks did have a very measurable impact on them. Edit: I forgot to mention this earlier, but the Osborne effect is probably the larger factor to consider here. Lots of people will be waiting to get new iPhones now (myself included).