Very clever way to write the title and the article itself. You get the impression that 1) he is dead and after reading a bit more that 2) he survived a jump fro

Very clever way to write the title and the article itself. You get the impression that 1) he is dead and after reading a bit more that 2) he survived a jump from a 12-story building. From reading other articles, it seems he is alive and jumped from the 4th floor.