The author mentions having to wait in a 20 minute queue in order to get to the door. The prices are just reflective of basic economics. They need people like

The author mentions having to wait in a 20 minute queue in order to get to the door. The prices are just reflective of basic economics. They need people like you to hesitate at the cost, otherwise their queue would be even longer, making for a more frustrated customer base, and their business would suffer.