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What makes Merriam-Webster stand apart from others is that it doesn't feel overly contrived. The Denny blog - http://blog.dennys.com/ http://blog.dennys.com/ -

by welanes 10y ago

What makes Merriam-Webster stand apart from others is that it doesn't feel overly contrived. The Denny blog - http://blog.dennys.com/ http://blog.dennys.com/ - is similar. A hilarious blend of surrealism and non-sequitur. I've never eaten Denny's in my life but I hope it's as delicious as its social media is witty.

AndrewOMartin 10y ago
It's not even as delicious as its social media is delicious.
legodt 10y ago
The Denny's blog reads as overly contrived to more "hip with the youth" audiences because it is constantly trying way too hard to jump on the latest trends in slang, internet grammar, memes, etc. The complete void of brand values or content on Denny's media presence (as all values have been replaced by eddying internet culture) makes for an unpleasant aftertaste once the original novelty leaves. It just leaves the audience feeling exploited or at the very least patronized. Building a brand voice requires a clear story to tell and "authenticity" (blech, I know) in how you deliver that narrative to audiences. The Denny's online brand has no story other than keeping up with disposable internet ephemera (nihilism is in this year for memes, run with it!) and as a result rings hollow.
- welanes 10y ago
  Perhaps. But when you consider the platform each targets (Denny's on Tumblr - younger, values visual content. Merriam-Webster on Twitter - older, values witty shortform word) this is excusable.
whatever_dude 10y ago
Fans of Denny's social media presence might also enjoy: https://twitter.com/nihilist_arbys https://twitter.com/nihilist_arbys (Not really from Arby's, but still hilarious)
dsr_ 10y ago
Denny's is often the only restaurant open at 3AM. I've been there more often between midnight and 6AM than any other times... Avoid any form of potato there except the hash browns, which are decent. Avoid any cheese sauce. Everything else will be recognizably high-calorie food. Right now the best thing on the menu is the pot-roast melt sandwich on multigrain bread.

by welanes 10y ago

AndrewOMartin 10y ago

It's not even as delicious as its social media is delicious.

legodt 10y ago

The Denny's blog reads as overly contrived to more "hip with the youth" audiences because it is constantly trying way too hard to jump on the latest trends in slang, internet grammar, memes, etc. The complete void of brand values or content on Denny's media presence (as all values have been replaced by eddying internet culture) makes for an unpleasant aftertaste once the original novelty leaves. It just leaves the audience feeling exploited or at the very least patronized. Building a brand voice requires a clear story to tell and "authenticity" (blech, I know) in how you deliver that narrative to audiences. The Denny's online brand has no story other than keeping up with disposable internet ephemera (nihilism is in this year for memes, run with it!) and as a result rings hollow.

welanes 10y ago
Perhaps. But when you consider the platform each targets (Denny's on Tumblr - younger, values visual content. Merriam-Webster on Twitter - older, values witty shortform word) this is excusable.

whatever_dude 10y ago

Fans of Denny's social media presence might also enjoy: https://twitter.com/nihilist_arbys https://twitter.com/nihilist_arbys (Not really from Arby's, but still hilarious)

dsr_ 10y ago

Denny's is often the only restaurant open at 3AM. I've been there more often between midnight and 6AM than any other times... Avoid any form of potato there except the hash browns, which are decent. Avoid any cheese sauce. Everything else will be recognizably high-calorie food. Right now the best thing on the menu is the pot-roast melt sandwich on multigrain bread.