4 ms·

Apple doesn't have to drive hype. The tech media does it for them... For free, to boot.

• marknutter 16y ago
  And why do you think this is? Because they don't release concept videos, and they deliver really polished products on their own time. People say Apple is all about marketing, but that's a joke. The press does all of Apple's marketing for them, all Apple needs to do is keep generating hits.
  • jrockway 16y ago
    Metamarketing is still marketing.
    • marknutter 16y ago
      If consistently releasing great products to generate hype about future products is "metamarketing", then yes, Apple is all about marketing.
      • jrockway 16y ago
        People just forget about Apple's failed products. Rev. A anything, the iPod HiFi, etc.
        • sambeau 16y ago
          Apple's failed products are more notable because of two facts: * they release very small number of products * there have only had a small number of failed products
        • sambeau 16y ago
          There is a fundamental difference between a shipping product that doesn't meet its sales targets and gets canned and a leaked video of a non-existent product that gets canned before production.