And while true, if that came out today it would probably be called "clickbait" Yes, 10% sounds about right for un-redeemed gift cards. But tell me, how often d

And while true, if that came out today it would probably be called "clickbait" Yes, 10% sounds about right for un-redeemed gift cards. But tell me, how often do you wear your xmas sweater? Have you ever gotten a gadget from a well-meaning uncle that just seemed stupidly dangerous and worthless? Gift cards aren't inherently a bad gift. Bad gifts are. If someone gives me a Victoria's Secret GC and I am not in the kind of relationship where I would buy my SO lingerie, then it is not going to get redeemed (and I will forget about it by the time I would have an opportunity to). Whereas, if someone got me a GC for Amazon Kindle or Steam I would use that pretty gosh darned fast. And obviously a store is going to push the GC. Even if it is a 20 buck card and you buy something for 19.99 they turn a profit. And more likely you'll spend 25 or 30