Take a look at Chapter 3 of a well-researched Strategy CBC issued at http://future.cbc.ca/ http://future.cbc.ca/ - the whole advertising business model for trad

Take a look at Chapter 3 of a well-researched Strategy CBC issued at http://future.cbc.ca/ http://future.cbc.ca/ - the whole advertising business model for traditional media is breaking down. Without government funding of content that matters, there's a risk of being left in the world where a handful of Silicon Valley corporations make billions in advertising profits from people sharing self-made fake news. These corporations are not subject to any policy frameworks many nations have, like mandatory quota of locally-produced content, nor are they obliged to pay any taxes to the country whose media landscape they disrupt. From here you can make an argument for redirecting the ad money to CBC's private Canadian competitors, as they are going to need all the help they can get to survive.