Businesses compete for consumers. Consumers prefer honest businesses. Businesses optimize for consumer preferences. Edit: The business considers this complex,

Businesses compete for consumers. Consumers prefer honest businesses. Businesses optimize for consumer preferences. Edit: The business considers this complex, multi-variable equation and tries to extract as much profit as possible. In many cases, the consumer is apathetic. Personally, I signed up for a Wells Fargo account last week despite being completely aware of this news. As a joke, I almost asked the guy if I _already_ had an account!