You make a good point about how hard it is to properly incentivize a large group of people. Stumpf and leadership made a best estimate for what goals and incent

You make a good point about how hard it is to properly incentivize a large group of people. Stumpf and leadership made a best estimate for what goals and incentives were necessary to reach performance. However, the key is that when employees began voicing concerns over what was being done they were ignored and in some cases intimidated and blacklisted from working in banking. That is why they should be held accountable. It's because of their lack of positive action when the negative outcomes from their incentive program began appearing. http://fortune.com/2016/10/09/wells-fargo-work-culture/ http://fortune.com/2016/10/09/wells-fargo-work-culture/