I was listening to Joe Rogan and Scott Adam's podcast interview from a few days ago-- Scott thinks that people act irrationally and emotionally about 90% of the

I was listening to Joe Rogan and Scott Adam's podcast interview from a few days ago-- Scott thinks that people act irrationally and emotionally about 90% of the time, and are only objective maybe 10% of the time, and under narrow circumstances. One of the best pieces of advice I ever got was from a salesperson at my dad's office space. He said something like: "We're smart people here. And the clients we work for-- even when they're not objectively dumb, they still don't have as much experience as we do in the area we work in. It would be easy to throw up our hands and say 'phe! I can't worth with these idiots! They need to educate themselves and then get back to me.' But that's the thing. If you're the smarter one, you ought to be able to teach them and do a deal with them, despite their flaws." So let's say that you have mastered being objective, but you still have to work with people who are stuck with their emotions. Why not prime their thoughts so that they can think more objectively? That's all John Lilly is doing-- he's recognizing the situation and helping them along.