$50 CPC is not unheard of before optimizing the ad content or ad targeting. Keep in mind that Facebook ads are more like display ads than search ads - users do

$50 CPC is not unheard of before optimizing the ad content or ad targeting. Keep in mind that Facebook ads are more like display ads than search ads - users don't necessarily have a specific intent when getting the impression, so they're less likely to give you a direct response.