I wish the interviewer had asked a follow up question about the value of a constant message vs constant wording. My interpretation of the advice is that it is

I wish the interviewer had asked a follow up question about the value of a constant message vs constant wording. My interpretation of the advice is that it is important to stick to a focused message, but would be okay to continually refine how the message is communicated. For example, I've been promoting the message "open source will help us to be more competitive" but have had to tailor how I communicate that message depending on who I'm communicating with. Same message, tailored messaging.