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I do a lot of marketing, and I smiled seeing what you spent money on. I've been most of those places with bigger budgets and similar results. When I'm working w
by ignostic 10y ago
I do a lot of marketing, and I smiled seeing what you spent money on. I've been most of those places with bigger budgets and similar results. When I'm working with good companies it usually turns into something more like product management with some relevant search or contextual advertising.
> We fell into a trap. We thought marketing meant we had to come at people sideways to get them to give us money. Turn’s [sic] out, the game’s just good and people want to play it.
One small suggestion: you're not doing a great job on the up/cross sale. I went to your site and added the game to the cart. But after reading about the expansion I WANTED the expansion. Make it easier for people to add them on. Every large ecommerce store does this. It's helpful to your users, increases RPS, and (when done right) relevant enough to not be annoying. Make sure to find a non-popup solution that won't get blocked by ad blockers.
I'll be buying the product and an expansion based on the Amazon reviews: good luck making some money!
- sopooneo 10y agoMind telling what RPS stands for? I'm Googling, but can't find anything relevant.
- kevan 10y agoI believe it's Revenue Per Sale.
- 467568985476 10y agoThe advertising industry seems to rival the military in its fondness for acronyms.
- ot 10y agoThe advertising industry is very good at advertising the advertising industry
- ChristianGeek 10y agoCan I buy a vowel?
- lazaroclapp 10y agoOr the software industry, for that matter. TLA's are a literal cliche for us ;) Consider e.g. "This TCP segment has SYN bit set and a random number used for SEQ(A) synchronization". Or, at the more pointy headed side of the spectrum: TDD, TOS, SaaS, etc.
- oillio 10y agoI just recently worked with the AWS IoT MQTT SDK. It was pretty nice.
- thr0waway1239 10y agoAcronyms have their place though - you can convey your thoughts tersely and usually reduce ambiguity, which is important in technical writing. You are probably doing a disservice to your reader by expanding acronyms (after first use) in most lengthy technical communication. Imagine a 1 pager full of sentences like the one you used in the example, but with no acronyms allowed. I think it would be harder to read. It also depends on the perceived audience I guess.
- opsunit 10y agoWithout presumption of your nationality, but mentioned here because of "expanding acronyms", I've noticed that North Americans almost exclusively seem to use an acronym and then explain it, whilst the rest of the English speaking world does the proper thing of using a term and then introducing an acronym to abbreviate.
- lazaroclapp 10y agoAbsolutely, but the same is true of marketing acronyms, right? My only point was well, people in glass houses and all that...
- shalmanese 10y agoCan you name an industry that doesn't have a fondness for acronyms?
- Arnt 10y agoThe funeral industry. But it's very very fond of metonyms.
- deleted 10y ago[deleted]
- liquidcool 10y agoRevenue per sale, but in ecommerce, the standard term is "average order value."
- tossaway1 10y agoInserting [sic] into a quote usually comes across as a pretentious nitpick.