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I don't think you've tried the app he is talking about. The ABC app for iPad is for watching the streaming video of recent shows. It has nothing to do with ar

by swernli 16y ago

I don't think you've tried the app he is talking about. The ABC app for iPad is for watching the streaming video of recent shows. It has nothing to do with articles or sharing. Call me old fashioned, but when I want to share something with a friend, I either tell them about it myself when I see them, or worst case scenario I shoot a quick email that says "Check out the new episode of Castle on abc.com!" The only people I know who wouldn't be able to parse that simple message and then go to the website and watch the show also don't check their email or even have an active account. Not everything has to be an automatic, shareable mini-link that can be pasted into a twitter stream.

aboodman 16y ago
Wow, really? I guess hyperlinks aren't required for sharing, but they are so cool. The fact that on the web you can try a service just by following a link that a friend mails you makes things so incredibly frictionless. I supect that conversion for "just go look on abc.com" is a lot worse than "click this link". Same thing for advertising. If there were no hyperlinks, you wouldn't be able to track conversion on your ads. That seems important. Not to mention the fact that URLs are unique identifiers. So you can do analytics and find all the referers to your app/movie/article/whatever.