I think he is actually saying it is an effort to get people to say "look at the cool stuff we make" and go work for the organization. In this case that organiza

I think he is actually saying it is an effort to get people to say "look at the cool stuff we make" and go work for the organization. In this case that organization appears to be the UK equivalent of the CIA/NSA in the US and he clearly feels their mission erodes people's rights.