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It's a delicate balance between refining the message to make it simpler & clearer, vs changing it because you're getting bored. At the beginning of the project
by mikesabat 10y ago
It's a delicate balance between refining the message to make it simpler & clearer, vs changing it because you're getting bored. At the beginning of the project it's probably important to try different approaches, but then stick with the message once you have it.
Many people would say that it's best to A/B test different messages in ads, and track which one works best. I'm finding it important to pitch the idea to 50 people first, get a feel for what resonates in the room and then test the messaging in an ad.
- mch82 10y agoI wish the interviewer had asked a follow up question about the value of a constant message vs constant wording. My interpretation of the advice is that it is important to stick to a focused message, but would be okay to continually refine how the message is communicated. For example, I've been promoting the message "open source will help us to be more competitive" but have had to tailor how I communicate that message depending on who I'm communicating with. Same message, tailored messaging.