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McDonalds moving towards more automation and self-service
- hourislate 10y agoI think the spin in some articles was that they are embracing self service because of the $15 minimum wage in some states. Those will be the states where the kiosks roll out first. They are committed to replacing all their cashiers with this type of ordering. I actually had the chance to use one on a recent trip and found the interaction excellent.
- samsolomon 10y agoWhile the kiosks are new software, much of fast food's "automation" has really just been operational design changes. You used to sit at a counter and order a drink. Now they give you a cup and you fill it yourself—that may seem silly, but it was a huge improvement for the industry. You used to hand your credit card to the cashier. Now you slide it yourself. It's also something that seems insignificant, but it saves a few seconds on each interaction and is one less task the cashier has to perform.
- JoeAltmaier 10y agoI thought the customer-slides-card change was to protect the store from accusations of mishandling cards (copying numbers etc)?