Sous Vide is an interesting market because quality is very much a binary quantity. Either it works or it doesn't, there's not "better" sous vide or "worse" sous

Sous Vide is an interesting market because quality is very much a binary quantity. Either it works or it doesn't, there's not "better" sous vide or "worse" sous vide. All the other dimensions under which the product competes (size, noise, reliability, UI) appear to be hygiene factors (ie: we just care that they're good enough. Beyond that, we're indifferent). As a result, there's very little room for differentiation in this space and a rapid descent into commoditization with very little room for profits. The big players in the market are betting their hope on apps which seems misguided. Expect to see Chinese competitors come in and ruthlessly undercut on price and leave the current players in the dust. Those no-name Chinese brands are going to be the real people who will take SV mainstream.