What is your view on the control Google is exerting over the ad ecosystem here? It is pretty noticeable how the Facebook Audience Network is not an approved net

What is your view on the control Google is exerting over the ad ecosystem here? It is pretty noticeable how the Facebook Audience Network is not an approved network. What about all of the third party analytics providers? Seems a bit lopsided if Google gets all that data and nobody else does, no? As a buy side guy, I'm worried that this is venturing into anti-competitive monopolistic territory if left unchecked. what are the alternatives for publishers? Don't use AMP and go out of business as your mobile traffic is slowly choked off? Don't get me wrong, I think publishers dug their own grave here, but this is not the internet I want as a user and as an advertiser. No one company should be able to exert that much control.