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I think everyone is missing the point of AMP. Google could have just as easily SEO punished slow sites and had the same effect as amp. If a site was slow you wo

I think everyone is missing the point of AMP. Google could have just as easily SEO punished slow sites and had the same effect as amp. If a site was slow you wouldn't see it in search results anyway. Nothing inherent in AMP makes the web any faster than an optimized site. The whole point of AMP is so that nobody ever really leaves Google. Anyone who thinks otherwise is naïve, and it's pretty fucking obvious with how the AMP UI is setup. People are saying "oh it's okay they'll change the UI when they improve AMP, V2". I doubt it, the UI was built the way it is intentionally to see if they can get away with it. "making the web faster" is just their marketing to get everyone to buy in. Look, Google made my phone and my web browser. They are my main source of email, news, videos, and content. I spend most of my day using google devices and Google software on Google sites. Now google wants to host every site in the search results for "speed". Seem like a disturbing pattern? The internet needs to push back or be owned by Google. AMP has gone too far.

mxuribe 10y ago
+1 on this one.
shostack 10y ago
I am concerned with how they have "nudged" sites to use AMP with the consequence being worse mobile rankings combined with them essentially getting final say around who gets to be an ad partner that is white listed. As an example of where this is concerning...look at the importance of the GDN and other exchange inventory to Google. Now look at FB trying to grow its offsite presence with Facebook Audience Network. Hmmm...doesn't seem to be supported by AMP tags. Interesting. It also looks like it severely hinders analytics efforts for everyone but Google due to the JS limitations. As a business move it is fascinating to wTch this play out. However I really do worry about how much control Google is trying to exert here...it is rather unprecedented.

mxuribe 10y ago

+1 on this one.

shostack 10y ago

I am concerned with how they have "nudged" sites to use AMP with the consequence being worse mobile rankings combined with them essentially getting final say around who gets to be an ad partner that is white listed. As an example of where this is concerning...look at the importance of the GDN and other exchange inventory to Google. Now look at FB trying to grow its offsite presence with Facebook Audience Network. Hmmm...doesn't seem to be supported by AMP tags. Interesting. It also looks like it severely hinders analytics efforts for everyone but Google due to the JS limitations. As a business move it is fascinating to wTch this play out. However I really do worry about how much control Google is trying to exert here...it is rather unprecedented.