3 ms·
Export a brand, but not export the stuff. H&M is crap in my opinion, but I actually think IKEA makes a lot of quality stuff.
by ptaipale 10y ago
Export a brand, but not export the stuff.
H&M is crap in my opinion, but I actually think IKEA makes a lot of quality stuff.
- bogomipz 10y agoWhat is this distinction between a brand and where the goods are shipped from? The profit from those sales are booked to a Swedish company. From a very recent article - July 4th of this year: 'IKEA Group Chief Executive Peter Agnefjall said the push was due to customers increasingly demanding more durable products. "Customers expect us to do more (on quality). And nowadays you can't really make products that are throwaway: when you buy a sofa table it needs to be built to last," he told Reuters.' I mean there you have a C-level Ikea officer admitting there's an issue. What more do you need? Source: http://www.reuters.com/article/us-ikea-quality-idUSKCN0ZK1IX http://www.reuters.com/article/us-ikea-quality-idUSKCN0ZK1IX
- ptaipale 10y agoA significant distinction is that the manufacturing and exports are not controlled by Swedish laws, which the OP was about.