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Perhaps who ever came up with it, an engineer, had some good ideas, and then when Google executives took a look they said wonderful here is an opportunity to:
by AJ007 10y ago
Perhaps who ever came up with it, an engineer, had some good ideas, and then when Google executives took a look they said wonderful here is an opportunity to:
- Cut off third party ad networks
- Reduce bounce rates from Google.com to outside sites
- Veen 10y agoI think AMP is the wrong solution, but it does support quite a few third party ad networks: https://www.ampproject.org/docs/reference/components/amp-ad https://www.ampproject.org/docs/reference/components/amp-ad
- JCole 10y ago> Third party ad networks can transact on AMP pages. (http://rubiconproject.com/press-releases/rubicon-project-launches-first-header-bidding-solution-compliant-with-google-amp/ http://rubiconproject.com/press-releases/rubicon-project-lau...) > Reducing bounce rates that are due to slow pagespeed is probably a good thing!