I love how he didn't sugarcoat Apple's core motivations: Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider

I love how he didn't sugarcoat Apple's core motivations: Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform. Yeah there's a business interest. But it's also good for developers, and it's also good for end-users. And they're all interconnected. Mere mortals may have been tempted to eschew the business aspect altogether, but good ol' Steve isn't afraid to tell it like it is...