It's not clear to me that anyone actually believes any of the sites mentioned. I mean, the business model only relies on people clicking the page and seeing ad

It's not clear to me that anyone actually believes any of the sites mentioned. I mean, the business model only relies on people clicking the page and seeing ads, so in that vein, all the clickbait headlines we've ever seen on the MSM are pretty much the same. Given what I've seen, the body of the article is probably superfluous. Just have a Markov chain regurgitate some utter nonsense and figure out how to generate viral headlines. Worse, it's not like the MSM is immune to this, either. I mean, just look at this story: http://fortune.com/2016/11/25/russian-fake-news/ http://fortune.com/2016/11/25/russian-fake-news/ The story gets worse when you look at what was found on Glenn Greenwald's twitter: https://twitter.com/ggreenwald/status/802247437289226240 https://twitter.com/ggreenwald/status/802247437289226240 "No-one I've spoken to listed as "allies" on their site had even heard of them before the WP piece."