Whether the market is easy to jump into doesn't matter. Ecommerce is easy to jump into, but you don't see anyone threatening Amazon's position, right? It's all

Whether the market is easy to jump into doesn't matter. Ecommerce is easy to jump into, but you don't see anyone threatening Amazon's position, right? It's all about your ability to execute competitively. Also, payments in particular is a regulation-heavy industry and PCI compliance is a headache all on its own.