It's definitely a more mainstream audience but The Daily Show, popular by cable TV standards, only gets about ~1 million viewers per episode or 10% the number o

It's definitely a more mainstream audience but The Daily Show, popular by cable TV standards, only gets about ~1 million viewers per episode or 10% the number of people who bought an iPhone in Q2 2010, or about 1% of the people who own an iPhone/Touch since its launch. So I guess my point is we're still talking about a very small audience.