It's true that they will have some vetting-- All products that Amazon sells itself are evaluated through becoming a seller through Vendor Central. Just becaus

It's true that they will have some vetting-- All products that Amazon sells itself are evaluated through becoming a seller through Vendor Central. Just because a product is labeled as 'Ships from and sold by Amazon' does not mean that it's not a private label product; Vendor Express is available for exactly the purpose of getting vendors to sell directly to Amazon. I am a mid-volume seller on their platform and I probably see 2-3 offers a week from them encouraging me to list my products with them. Another trick for the best price is to not always go with the buy box by default. Amazon doesn't give up the buy box unless the competitor's price is significantly lower than theirs. It's always worth taking a look at what else is listed in the 'Other sellers' box, especially on products where Amazon is the vendor. It's likely their the cheapest, but that's not always the case.