When I started using Stripe the thing for me was ease of use, it was quick and painless to add to an app, the APIs made sense and were incredibly well documente

When I started using Stripe the thing for me was ease of use, it was quick and painless to add to an app, the APIs made sense and were incredibly well documented. They also had a reputation for great customer service (though I've heard this has waned as they grew). I honestly didn't consider Braintree at the time but it was clear from the moment I started researching Stripe that they understood the pain points of payments and were making a product to alleviate them.