Of course they do. Remember, when you share your data with a company, you are not sharing that data with the manifestation of the company that you know, and per

Of course they do. Remember, when you share your data with a company, you are not sharing that data with the manifestation of the company that you know, and perhaps trust. You are also sharing that data with all future iterations of that company, all future owners, many future employees of that company, and many future partners of that company. Any of which may be terrible, and only one needs to be. If you work on the back end of services, especially consumer services, it is important that you take charge of pushing back on data collection. Your managers probably don't have enough industry context. They will not know the long failed history of data anonymization. Your co-workers may not have thought about the possibilities of parallel construction. It is your responsibility to consistently, thoughtfully, impress upon people the necessity to collect the minimum amount of data, as well as the utility of deleting it as soon as possible.