I'm a potential customer. Both my kids go to school. My oldest complains he's bored. I expect my youngest will do the same in a few years. Things I noted: The

I'm a potential customer. Both my kids go to school. My oldest complains he's bored. I expect my youngest will do the same in a few years. Things I noted: There isn't much detail of what I get for the £s. What kind of materials? What does the curriculum cover? Do I need to purchase additional materials, or print stuff out, or what? There isn't much background on how the materials are developed, or about who has developed them. As someone with a mild interest in pedagogy I want to know what "the latest advancements in education" means. Also, say who you are. Give a nice background story about how you were frustrated with whatever it was that drove you to create this. A personal connection is a good thing for this sort of business at this stage. Be careful how much you emphasise the home schooled crowd. They're quite small and largely considered kooky by the mainstream. BTW, I love the photo on the home page.