Mostly SEO. The "Bely Tely" has been moving towards more mass-market tabloid for several years after losing the quality market within Northern Ireland to the

Mostly SEO. The "Bely Tely" has been moving towards more mass-market tabloid for several years after losing the quality market within Northern Ireland to the Irish News. Yes, within NI a 'southern' paper now achieves about the same circulation as one from Belfast and a considerably better reputation for journalism. Quite a remarkable failure on the BT's part. As a result the BT has been trying to adapt by widening its news remit and shifting into the tabloid space, as a visit to one of its web pages will quickly show. But most of its 'world news' stories are just AP feed, nothing special. My neighbour's fiance is a night-club photographer who sells to the BT; 20 years ago such a thing would have been unthinkable in that paper.