It's a plus for internal apps: there's always some "company first" person in the chain who wants to get brownie points by having their logo visible. It's also

It's a plus for internal apps: there's always some "company first" person in the chain who wants to get brownie points by having their logo visible. It's also very easy to implement, so why not? Auditing remains the killer though, if you build it in from the beginning then it can be effectively free because of how it affects your architecture. If not it can become a big maintenance headache.