Yvon is a rich dirtbag(in the good sense of the word as a climber) that made Patagonia into an ethical company. The clothes are expensive but quality. He openly

Yvon is a rich dirtbag(in the good sense of the word as a climber) that made Patagonia into an ethical company. The clothes are expensive but quality. He openly states that he'd rather you repair the clothes vs buying the latest fashion every year. Iirc he was either one of the first adopters as an ethical company or possibly the one that created the legal distinction. 180 degrees south is a pretty fun movie if you are into adventure. He was a prolific rock climber and entrepreneur. Black diamond and Patagonia were his two main companies... Both quite successful though he did have some lawsuits with his chouinard equipment brand that he spun into bd.