It's common knowledge IMHO that you generally need to market yourself to get gigs. There's often lack of understanding of how to become a good marketer though.

It's common knowledge IMHO that you generally need to market yourself to get gigs. There's often lack of understanding of how to become a good marketer though. Simply getting a checklist of things to do isn't enough. Understanding the science behind influencing others goes a lot further than sticking to a checklist without the understanding of why those things are on the list to begin with. I'd even argue that spamming social media doesn't even work anymore. Use the time to build relationships and do favors for others, and many will help you out in turn.