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Encrypt both, but only advertise the higher tier as being encrypted. Customers that place a high importance on encryption will buy the better plan. Those that
by taprun 10y ago
Encrypt both, but only advertise the higher tier as being encrypted. Customers that place a high importance on encryption will buy the better plan. Those that don't will buy the lesser one.
You have minimal benefit for not encrypting all data anyway (more technical complexity and liability). Plus, there isn't a court anywhere that will get upset at you for selling a tier that's better / more featured than advertised.
- smt88 10y agoBlatantly misleading customers is a shortsighted way to make money (and often illegal). If the only benefit of the higher-cost tier is that it's encrypted, it's likely that a court would be upset upon finding that out. Charging people extra money without any benefit is an easy way to lose a lawsuit.