The business case would be to have a phone os that people love, like Apple does. Android would be my preferred os, if it actually worked properly. Most lay peo

The business case would be to have a phone os that people love, like Apple does. Android would be my preferred os, if it actually worked properly. Most lay people I know feel the same. A new Android device is a joy for the few months before it falls to pieces, then it's a necessary headache, much like windows was a decade ago. If you dominate a market with a product no one loves, you better be a locked-in telecom. Otherwise, as Microsoft learned, your dominance may be surprisingly fragile.