It's the customers. Users and software buyers who are interested in design, usability and looks are more likely to use Macs. So Windows developers are less hars

It's the customers. Users and software buyers who are interested in design, usability and looks are more likely to use Macs. So Windows developers are less harshly punished in the marketplace for ugly or clunky software. And there's positive feedback. One reason people buy Macintoshes is because they like the software better.