Is there anything that's good with it? It's not very short, not rememberable, resembles word "dick", hard to use as a verb, doesn't have pleasant sounds, what's

Is there anything that's good with it? It's not very short, not rememberable, resembles word "dick", hard to use as a verb, doesn't have pleasant sounds, what's up with the domain "dklo"- hard to pronounce, remember etc (and then remember it's ".co" of all the unusual tlds). Where does the name even come from?