3 ms·
Yes, you kinda did. User research is very hard to believe when users aren't putting their money where their mouth is. It doesn't even matter if you take users t
by neil_s 10y ago
Yes, you kinda did. User research is very hard to believe when users aren't putting their money where their mouth is. It doesn't even matter if you take users to a credit card form and then throw away their card details. The fact that they were willing to take their credit card out for you means they actually, genuinely care about this pain point, in a non-theoretical way.