Permission marketing is good when the potential customers know they have a problem and solutions exist. patio11 can correct me if I'm wrong, but I think the big

Permission marketing is good when the potential customers know they have a problem and solutions exist. patio11 can correct me if I'm wrong, but I think the biggest hurdle in his customer acquisition pipeline is creating awareness. Teachers don't go online and ask "What is the best software to create bingo cards?" because they don't even know this kind of software exists; but if one colleague sends them an email saying there is this nice site where they can print a handful of bingo cards and save a day of work, now they are probably not only aware, but also interested.