3 ms·

This post makes no sense to me. The goal of talking to users is not to sell them something. The goal is to better understand their needs/attitudes/pain points/e

This post makes no sense to me. The goal of talking to users is not to sell them something. The goal is to better understand their needs/attitudes/pain points/etc. so that you can improve your products and services. That eventually leads to product/market fit (and therefore revenue), but putting a conversion goal on user research sounds more like a sales activity than true user research to me... Did I just miss the point of the post?

neil_s 10y ago
Yes, you kinda did. User research is very hard to believe when users aren't putting their money where their mouth is. It doesn't even matter if you take users to a credit card form and then throw away their card details. The fact that they were willing to take their credit card out for you means they actually, genuinely care about this pain point, in a non-theoretical way.