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In my opinion, the way dropbox did it was not good. My bank gives both you and referrer some gadget when you are referred. Makes sense because I know what a gad
by maxklein 16y ago
In my opinion, the way dropbox did it was not good. My bank gives both you and referrer some gadget when you are referred. Makes sense because I know what a gadget is.
Dropbox gives you 250 extra mb. Yeah, but I (the person being referred) never heard of dropbox and would not have known if there was less or more MB.
I believe dropbox worked because the person who was referring made more mb. I believe that though intended as a double-sided incentive, it was actually a single sided incentive that worked.
- timdorr 16y agoDropbox gives you 250 extra mb. Yeah, but I (the person being referred) never heard of dropbox and would not have known if there was less or more MB. Unless Dropbox is smart and shows you the benefit of signing up with this special referral gives you a one-time chance to get more free space than usual. That increases urgency and therefore conversion rates.
- rubinelli 16y agoMost people can't tell the difference between a GB and a GHz, but if there is one thing the computer industry taught them, it's that a bigger number is always better. Specially when their techie relative/friend/coworker says so.
- barmstrong 16y agoI actually agree with this - the brilliant part of it was giving away more storage (as opposed to money), not that double sided part.