That's the problem with data. You really can't see the patterns when looking at it one by one, but when you look at it as a summary. Data analytics' value is i

That's the problem with data. You really can't see the patterns when looking at it one by one, but when you look at it as a summary. Data analytics' value is in insight. The problem is insight is that it's surprise. If you already know what's in there, there's no surprise and hence no insight. If you don't think there to begin with, you aren't going to look and hence no insight. It only works if you THINK and SUSPECT something's in there, but don't know exactly what it is.