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The problem is that many people have learned to tune out advertisement. I'd take that as a pretty strong hint that it was unwelcome to begin with. Also, you m
by dfranke 19y ago
The problem is that many people have learned to tune out advertisement.
I'd take that as a pretty strong hint that it was unwelcome to begin with.
Also, you might want to build an ad exchange site where if you look at k ads carefully, then your ad will be looked at by k people carefully.
That's a reasonable arrangement if people viewing your ad are your peers, e.g., if you're blogging about your cat and you want other people who blog about their cat to find your blog. But if you're a startup trying to drive people to your site, it's a terrible investment. It means you're not being any more productive than people sitting at their home computers watching your ads.
- amichail 19y agoIt doesn't have to be an exchange. You could pay people to look at your ads -- but only if they so carefully.
- dfranke 19y agoThat once seemed like a good idea to me, but several companies tried this during bubble 1.0 and they all flamed out spectacularly. The trouble, it seemed, is that it just isn't an effective investment of people's time. Anyone willing to get paid $X/hr to watch an ad doesn't have enough disposable income to make it worthwhile to spend $X/hr on their attention. The market doesn't clear and the price just shoots to zero.