They are probably going to make more from the Mario iOS game coming out in 2 weeks. That requires zero ramp up of production and a couple of TV ads could make

They are probably going to make more from the Mario iOS game coming out in 2 weeks. That requires zero ramp up of production and a couple of TV ads could make it the new "thing" everyone plays. The target demographic with money today matches exactly with people that played those games as a kid. A lot of people would "pass" on the legacy looking console at a store but would tap away $5-10 on a phone without thinking about it. I really hope they step out of their closed garden and port more games to iOS/Android. Mobile games can be the gateway to more people buying their systems, old or new.