The author admits that the B2B & B2E tagline may have actual meaning. His example of a completely meaningless slogan is "“transforming the way people search and

The author admits that the B2B & B2E tagline may have actual meaning. His example of a completely meaningless slogan is "“transforming the way people search and protect all the things they can’t live without”. You don't need any technical knowledge to see that as indeed almost completely devoid of meaning. This isn't a luddite. He's not criticizing self-driving cars or the cure for cancer. His issue is with the 90% of startups which are completely which could vanish at any moment without altering the course of history one bit. It's not an appeal for standstill – it's a motivational speech to search for meaning.