We also encountered some customers like that - true evangelists but refuse to partake in public endorsement for fear of losing competitive advantage. We even of

We also encountered some customers like that - true evangelists but refuse to partake in public endorsement for fear of losing competitive advantage. We even offered discounts, but to no avail. On the contrary, we found the European and Australian customers to be completely different; competing companies in the same local markets seem to be quite chummy and will share such information freely. Obviously not to be generalized. We have North American evangelists too.