It's been out a week? Pretty sure they are ramping up production. It takes time to hit the switch to build and then deliver to stores. Ask this again if supply

It's been out a week? Pretty sure they are ramping up production. It takes time to hit the switch to build and then deliver to stores. Ask this again if supply is still low mid-December. As for why they don't raise the price and sell directly, you can ask this about every company that doesn't sell their products directly. Why don't they do it? I would guess with this particular product for Nintendo is not really about the money. A company never wants to depend on profits from selling nostalgia alone, they want to look forward and grow and make new things for excited, engaged customers.